Lifecore® Biomedical

Lifecore manufactures a chemical that’s key to providing healthy vision — but its brand had lost its clarity over 25 years in business. In addition, it was expanding its mission to include contract drug manufacturing.
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To help the company express its new and broader mission, we first worked to clarify its brand strategy and write an inspiring brand story including a new inspiring tagline. My creative was instrumental in the creation of the new identity, website and branding – positioning Lifecore for future growth and giving customers a whole new way to see the company.

MEDICAL TECHNOLOGY