Sorin Reply Product Launch Campaign

As a major global player in cardiac rhythm management, Sorin (now called LivaNova) offers innovative options that address the needs of patients and healthcare professionals ranging from implantable cardiac defibrillators and pacemakers to systems for cardiac resynchronization therapy (CRT).

We were charged with creating a US product launch campaign for their revolutionary, new product: Reply®. Its algorithm was designed to use “intelligent” management to significantly reduce ventricular pacing by adjusting the heart’s rhythm in a more “natural” way.

To showcase the product’s “natural” ability to adapt to the patient’s needs, we built a campaign around nature itself, telling an engaging story about how animals and insects naturally adapt to survive and thrive – the same way that Reply enables the patient’s heart rhythm to adapt to changing activities.

In the end, the campaign proved to be a huge success and we were asked to work with their global team to carry over the campaign to the EU divisions.

medical technology