Chuck and Don’s had established an aggressive plan for growth but needed help to get there. We researched their customer gaining valuable insights, and I was set to work to re-imagine their brand. My creative brought their brand to life with new graphic standards that brightened and broadened their corporate color palette, updated and refreshed their in-store and corporate marketing innitiatives, worked hand-in-hand with their new storefront design and helped to inspire and direct individual store managers to correctly use the guidelines to create signage and in-store marketing materials for a unified brand presence. Today they’ve been newly acquired and are moving towards their biggest year yet.
